Air Jordan Australia words interview Darren Griffin photography Ray P.Jordan Brand, throughout much of its modern history, has been largely effective in its ability to blend genres to forge new, contemporary products. Utilizing the past as a tool to light a path through the dark and often times unpredictable future has proven savvy for the relatively youthful company. Theyve smartly leaned on their goldenera of design, joining that with what many believe to be a similar period for technological advancements.The Air Jordan 1 Flyknit encompasses the best of their past happily married to the future of Nike footwear Flyknit technology a crowning innovation first introduced back in 2012. The shoe creates an experience both foundational to the Air Jordan 1 and Flyknit, representing an old meets new theme thats proven effective time and time again.So, on the heels of the highly regarded Air Jordan 1 Flyknit Royal release this weekend, we spoke with Andrew Winfield, Footwear Designer for the Jordan Sportswear Team, and one part of a larger team that designed the Air Jordan 1 Flyknit. Winfield, both a design pro and an Air Jordan 1 enthusiast that ranks the Air Jordan 1 Nouveau BHM from 2016 as his favorite of all time, spoke to the shoes long and detailed design process, why it was important to start with the Bred and Royal colorways and which Flyknit retros could be next.Nice Kicks How long ago did the idea for an Air Jordan 1 Flyknit come about Then, from that point, how long until the shoe was completedAndrew WinfieldThe idea has been around for a while now. It was about a year and a half, two year process. The biggest thing we had to solve is what does Flyknit mean, aesthetically and functionally, for sportswear and for Jordan overall How does that look and how does that function, and where do we want to take it That was a big part of the process.Nice Kicks Flyknit, in general, seems like an easier fabric to manipulate as opposed to leather, but maybe a little harder to form proper shaping and structure for a Jordan 1. Explain the process of molding the shoe to ensure it felt and wore like a Jordan 1.Andrew WinfieldWell, given the complexities of knit geometry, you might have more of an open knit structure or a tighter, more closed knit structure. Alternatively, youre trying to turn a flat knitted pattern into threedimensional foot form, a process that requires a lot of time and patience. So the propensity for the different knit structures to expand and to track when youre trying to shape this twodimensional flat into a threedimensional sock, its something that you have to monitor. Especially for the proportions of this knit to match the OG proportions. If you dont, the shoe can come off looking kind of janky.So for that process we had to work in tandem with our knit programmer. The Knit Programmer on this model was Erin Stevens. She did a great job. We worked with her to finalize the finished product and to make sure all the proportions matched, ensuring it looked and it felt like a classic OG Air Jordan 1.Nice Kicks Were there any variations of the shoe that got left on the cutting room floor Or was the process itself something that eliminated that possibilityAndrew WinfieldSo that whole process, when we were figuring out what type of knit geometry we wanted to use, thats a whole process in itself. Our knit programmer will come with different options. Of course, shell take from the direction that we give her, but shell also come with other options. But its also about what makes sense for this product.This was a very long and extensive process. It took some time. Its a lot of back and forth, back and forth what makes sense. Then the knit programmer has to unify the all geometry to create this threedimensional form, and that process will blow your mind.Nice Kicks Leather is a big part of this shoe and, of course, Air Jordan 1 history. You guys implemented leather at the Swoosh, Wings logo, heel tab and liner. Why was that intersect important as opposed to an allFlyknit Air Jordan 1Andrew WinfieldAt the end of the day, while were creating functional product, we need to tell stories that connect. Keeping the Swoosh and the Wings logo is our connection, our bringback to the OG AJ1. We though it was a good call back. The leather binding, the matte black base tips these things speak to our focus on finishing the product the way we see fit. Its just that last 10 percent that consumers dont see until they have the product in hand.Nice Kicks For many myself included this is the most comfortable Air Jordan 1 theyve ever worn. Which says a lot considering a shoe with over three decades of history. Where did comfort weigh on what the design team was attempting to do with the shoe Because, ultimately, youve created the most comfortable Air Jordan 1 ever by many estimations.Andrew WinfieldWe wanted to give the knit structure a very opulent, lofted feel. We wanted you to be able to close your eyes and still feel the original patterns of the AJ1. We also wanted to make sure the stitch had the proper stance and bulk. Lots of times knit can be very deconstructed, to the point where it can collapse. We wanted this shoe to have the proper stance of the original AJ1. With knit youre going to get a nice, breathable shoe. We wanted to ensure fans got that immediate glovelike comfort that comes with Flyknit.Nice Kicks Thinking back to 2007 and the Beginning Moments Pack, which featured special insoles, it marked a critical turning point for the Air Jordan 1 where comfort is concerned. The same, of course, can be said now for the Flyknit AJ1. Given the level of comfort has been significantly raised, and will continue with the Royal release this weekend, do you foresee a greater emphasis on comfort moving forward Premium liners, insoles, etc. on traditional leather pairsAndrew WinfieldWe try to stay true to our original models. Of course given the opportunity, if the consumer is asking for it, well try to pursue it. As far as the AJ1 Flyknit goes we plan on continuing to build the shoe like the first Bred colorway. So all the shoes should be built that way. Royals included.But obviously if you think of the brand, and Nike in general, we always look to evolve. So if theres an opportunity to evolve and make things better we always look into that opportunity and pursue that direction.Nice Kicks Right. And I think the community has felt that most recently with the Breds, Royals and Shattered Backboards before that. Which brings about another thought Why Flyknit 1s Why not just more traditional premium leather pairsAndrew WinfieldI would say that were not really choosing Flyknit over leather. As a brand, we saw an opportunity to provide the consumer with a different experience. If you can diversify your lineup, why notNice Kicks I agree. I think its one of those things that people didnt really know that they wanted until they got it.Andrew WinfieldA lot of times were not really getting very specific direction from our consumers unless were extremely lucky. We get ideas and we have to build that into something thats tangible and relevant for them. Flyknit is relevant. Air Jordan 1s are relevant. Everybody wants a comfortable shoe. Its up to us to make sure that we maintain the right experience that will help our consumer in all their endeavors, whether thats style, function. We just want to create a fulfilling experience.Nice Kicks You guys started with the Bred and now the Royal this weekend, arguably the two most sought after and historically rich Air Jordan 1 colorways. Do you think it was imperative to start this project with those two pairs To both resonate with brand purists and youthful consumers alikeAndrew WinfieldWell yeah, those are very iconic colorways. So we definitely wanted to ground the innovation of Flyknit with the heritage and legacy of MJ with those two iconic colorways first. What I can say is that there will be other OG colorways coming.Nice Kicks So, that said, why didnt you guys start with the Chicago in lieu of one of the other pairs Was there a thought behind that or was it just the general consensus of the design team and others involvedAndrew WinfieldI mean the Bred colorway is obviously iconic just because its the Banned colorway. Its part of what sparked that resurgence of the retro market. They sort of built that initial allure outside of just people who were MJ fans. They became a fan of the shoe as well. So the Bred colorway had a lot of impact from a larger scope. Given that this is Flyknit, and our first introduction as far as legacy goes, it made sense. This is offcourt, this is more of a lifestyle thing a cultural thing. So it made sense for us to start with the Bred as opposed to the Chicago.Nice Kicks Considering Flyknit is now in play with Jordans, theres a wealth of possibilities. More OGs like you mentioned, Mids, Lows, Multicolor pairs, etc. Do you foresee any of those things happeningAndrew WinfieldWhat I can say is that well work where it makes sense for our consumer. If we see an opportunity to improve the consumers experience, then it will only make sense for us to explore that route.But, you know, you can kind of guess just based off of Nikes history and Jordans history that if it makes sense well pursue it.Nice Kicks I do think that it makes sense given the Air Jordan XXX2 is a throwback to the Air Jordan 2 but also a look to the future in its implementation of Flyknit. It looks to be a growing theme. What are your thoughts on how Flyknit can or will play a role with retros moving forwardAndrew WinfieldFlyknit isnt going anywhere. Theres a tremendous amount of opportunity with how we can apply it to different product, whether thats on or off court. Much of that is to be determined at this moment. But what Ill say is that Flyknit isnt going anywhere because people simply want a more comfortable shoe.Grab an exclusive detailed look at the Royal Air Jordan 1 Flyknit ahead of its release slated for October 7th retailing for 180.
Air Jordan Canada words photos Ray P.Air Jordans have long transcended the basketball court into street attire for over two decades now. What was more appealing to me than the sneakers themselves was the way Michael Jordan wore kicks to hoop. I was always a stylefirst type of guy sneakers second. Little nuances like the black calf sleeve slightly folded over, so you can see the red peeking out, or even when he wore white socks with the number 23 on them so fly Things like that made me really love Jordan, because I felt like that one detail set off the entire uniform.Fast forward nearly twenty years since 1998 I still want to dress Like Mike.When I think of Air Jordans, its not a new and fresh feeling anymore. They feel vintage well, because they are AJ1s are 32 yearsold, to put things into perspective. After seeing the same retros over and over, what gets me excited to wear Jordans again is finding new ways to style the shoes while paying homage to Michaels legacy. Everyone has the latest Js, but how you wear them is going to set you apart from the rest.Throwing on a black pair of jeans and a red shirt to pair with the upcoming remastered Bred Air Jordan 13 is boring, in my opinion. Weve been doing it for too long. To me, the best way to wear Jordans is how MJ wore them, while adding some new school swag to your look leave the NT denim in storage.Bulls shorts are essential a pair should be in everyones closet and white Nike socks with black Swooshes are equally as iconic. The piece that got me excited to wear the Bred Air Jordan 13 is my breakaway pant inspired jacket. Essentially its a modern day flip on a really popular 90s trend. I remember wanting every pair of NBA breakaway pants. Unfortunately, I had none because Moms wasnt trying to spend over 30 on any piece of clothing for me, haAt one point, having the newest Air Jordans was exclusivity. Now that MJ has given almost everyone in the world the opportunity to cop a pair of his classic sneakers after so many retros, that feeling has faded away.Whats going to keep that fire burning How can you still be like Mike, but not like everyone else Its called style.Whether its socks, your shirt, some buttons on your cap or whatever, paying attention to the little nuances Michael Jordan used to differentiate himself from the average Basketball player on court can also be applied to your own personal style.
Air Jordan UK The long shorts may have had their heyday in the 1990s and will always be emblematic of that era, but the look remains a part of the zeitgeist thanks in part to Don Cs work at Just Don, where he designs and manufactures luxury athletic shorts with a 1990s silhouette and aesthetic. Bold colors and graphics meet updated details and impeccable construction, blending together on shorts that are as opulent as theyve ever been.